Types of Landing Pages and How to Create them Easily

After learning what is a landing page in the previous article, this article will discuss the types of landing pages and how to create them easily. A landing page is a page where visitors “land” after clicking on a link, whether in an email, advertisement, or other source. The main purpose of a landing page is to direct visitors towards a specific action, such as signing up for a newsletter, purchasing a product, or downloading an e-book

Types of Landing Pages

1. Lead Generation Landing Page (Lead Collection Page)

Purpose: Collect visitor information such as name, email address, and telephone number.
Key Features: Contact form, clear call-to-action (CTA), and compelling offer (e.g., free e-book or discount).
Example: Newsletter or webinar registration page.

2. Click-Through Landing Page (Click-Through Page)

Goal: Direct visitors to click through to another page, such as a product or checkout page.
Key Features: Compelling product or service information, strong CTA.
Example: Product promotion page with a “Buy Now” button.

3. Sales Page (Sales Page)

Goal: Encourage visitors to make immediate purchases.
Key Features: In-depth product details, customer testimonials, product images, and purchase CTAs.
Example: Single product sales page or product bundle.

4. Squeeze Page

Purpose: Force visitors to provide contact information before granting access to content or offers.
Key Features: Short, concise messages, sign-up forms, and engaging CTAs.
Example: A page that offers a free e-book on condition that visitors enter their email address.

5. Thank You Page

Goal: Confirm that the desired action has been completed, and offer next steps.
Key Features: Thank you messages, follow-up details, and additional CTAs.
Example: Pages that appear after a visitor registers or makes a purchase.

Creating a landing page can now be said to be quite easy. You don’t need to come from an IT background to be able to make it. Below are easy steps to create a landing page using several popular platforms.

Using WordPress with Elementor

1. WordPress and Elementor installation

Step 1: Install WordPress on your hosting.
Step 2: Install and activate the Elementor plugin from the WordPress dashboard.

2. Create a New Page

Step 3: In the WordPress dashboard, click “Pages” > “Add New”.
Step 4: Give your page a title and click “Edit with Elementor”.

3. Design a Landing Page with Elementor

Step 5: Choose a template from the Elementor library or start from a blank canvas.
Step 6: Add elements such as titles, text, images, videos, and forms.
Step 7: Customize the design by dragging and dropping elements, and changing style settings as desired.

4. Publish Page

Step 8: Once the design is complete, click “Publish” to publish your landing page.

Using Wix

1. Create a Wix Account

Step 1: Visit the Wix website and sign up for a new account or log in if you already have an account.

2. Select a Landing Page Template

Step 2: Select “Create New Site” and select the appropriate category.
Step 3: Select a landing page template from the Wix library.

3. Design Customization

Step 4: Use the drag-and-drop editor to change text, images, videos, and other elements.
Step 5: Add elements such as registration forms, CTAs, and testimonials.

4. Publish Page

Step 6: Once you have finished designing, click “Publish” to publish your landing page.

Using Unbounce

1. Register and Create an Account

Step 1: Visit the Unbounce website and register for a new account or log in if you already have an account.

2. Choose a Template or Start from Scratch

Step 2: Select “Create New Page” and choose a suitable template, or start from a blank canvas.

3. Landing Page Design

Step 3: Use the drag-and-drop editor to add elements such as text, images, videos, forms, and CTAs.
Step 4: Customize the design by changing the layout, colors, and style.

4. Optimize and Publish

Step 5: Perform A/B testing to optimize the page.
Step 6: Click “Publish” to publish your landing page.

Using Mailchimp

1. Create a Mailchimp Account

Step 1: Visit the Mailchimp website and sign up for a new account or log in if you already have an account.

2. Create a Landing Page Campaign

Step 2: In the Mailchimp dashboard, select “Create” > “Landing Page”.

3. Select Template and Customize

Step 3: Choose a landing page template that suits your goals.
Step 4: Use the editor to add and change elements such as text, images, forms, and CTAs.

4. Publish Page

Step 5: Once you have finished designing, click “Save & Close” and then “Publish”.

By following the steps above, you can easily create an effective and attractive landing page using the platform of your choice. Always focus on user experience and the main goal of your landing page to get the best results. If you still don’t understand how to use a landing page, you can contact our team to consult and maximize your website!