Insights from Launch Media Labs
41 published articles on marketing, brand, and digital growth.
If you own a business, big or small, having a Google Business Profile (GBP) is a game-changer. It helps you appear in search results, connect with customers, and boost your online presence. Whether you run a café, a service-based gig, or an online store, here are the key features of GBP you should k
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What is Google My Business? As discussed in the previous article, regarding what a Google Business Profile is, this article will discuss how to create a Google Business Profile account and how to optimize it. Apart from that, how to verify an account on GMB will also be explained after the GMB accou
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Why do we need to exist on the internet when we have a business? The answer is that our brand should be known to the audience. One method that can be used is through Google Business Profile (formerly Google My Business). But, what is it? And why our brand needs it? What is Google Business [ ]
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Understanding what the audience wants and needs for content is a crucial thing for a brand to do. This is to find out what content attracts the audience s attention, so that in the future you can create content that is more relevant and impactful. The following is an effective way to identify trends
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Understanding engagement data is crucial to improving the effectiveness of social media content. The data is also considered a metric for measuring the success of content. Commonly used metrics are likes, comments, shares, and clicks which are later used as data in determining the next content. Here
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What is a Customer Retention Program? When discussing the retention program, we must understand how to execute and measure it. It’s crucial for us to know that it is a series of strategies to maintain customer loyalty to our products or services. Also, it’s important for us to know how the programs
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Maintaining customers to remain loyal to the company is one aspect of the progress of a business. Customers are the main contributors to a company s income. The company can carry out its operational activities due to the income received. This process is what makes it important for customers to remai
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One strategy that can increase customer retention is personalizing the marketing process. This is based on consumers desires and needs for a product, which are expected to be fulfilled. The following is a further explanation of how personalization contributes greatly to customer retention. 1. Unders
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An effective customer retention program is key to ensuring business continuity and growth. With loyal customers, companies can reduce acquisition costs and increase profitability. Here are seven ways to create a successful customer retention program: 1. Implement a Loyalty Program A loyalty program
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Brand awareness Brand Recall are terms used to see how much the audience knows a brand. Both have different concepts in marketing strategy and customer interaction. The following is an explanation of the roles of both in carrying out these strategies. 1. What is Brand Awareness? When consumers have
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Have you ever seen the use of hashtags in a social media caption? Generally, hashtags or hashtags (#) are used to complete copywriting and are followed by keywords or words. But do you know what its function is? Through this article, we will discuss the influence and function of hashtags on a post o
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As a person who manages a brand, you need to understand the character of your brand. The way to do this is by looking for the brand persona. It could be said that you have to look for the personality, values, and characteristics of the brand that you manage. It is even important to characterize [ ]
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After understanding how to create an audience persona and test the campaign in the previous article, you must analyze and evaluate the results. Having an accurate and relevant audience persona can strengthen your marketing strategy and help you reach your audience more effectively. The following are
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Have you ever produced content or launched a comprehensive marketing campaign only to receive a lackluster or even silent response? The fact that you don t truly know your target audience may be one of the causes. In marketing, knowing who your target market is, is the cornerstone of a more successf
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When writing articles or carrying out SEO (Search Engine Optimization) strategies, using keywords is one of the factors for improving a website in search engines. Keyword competition is also increasingly fierce, therefore keyword research is needed. As SEO Analyzers, we are usually required to under
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When you want to create an SEO strategy, you often hear something called Keyword Difficulty (KD). But, what exactly is Keyword Difficulty? Simply put, KD is a measure of how difficult it is for a keyword to rank on the first page of Google. The higher the KD, the harder it is to come out [ ]
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If you have been involved in the world of SEO for a long time, you may have heard the term LSI Keywords. In fact, LSI (Latent Semantic Indexing) is not a new concept, but there are still many who don t understand how its use can have a big impact on SEO. Before we go deeper, [ ]
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When running advertising campaigns, especially on platforms like Google Ads or Meta Ads, proper keyword research is key to reaching the right audience and getting maximum results. So, how do you do effective keyword research? Come on, let s discuss the steps! 1. Start by Understanding the Business a
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The marketing funnel describes the process that potential customers go through from first getting to know the product to becoming loyal customers, even becoming brand supporters. This funnel comprises five main stages: Awareness, Consideration, Conversion, Loyalty, and Advocacy. Each stage requires
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The Marketing Funnel concept is something that needs to be understood to make consumers loyal to a product. By definition, the Marketing Funnel is a model that describes the consumer s journey from bottom to top, which ends with a purchase and even beyond. This concept is also a strategy to understa
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